Membership is FREE

With your MAGIC purchase, you get FREE access to:

  • ReflectAI® personalised form-tracking technology.
  • Full workout programs by world class athletes.
  • Continuous content and AI technology updates.

FREE 30 Day Returns

FREE in Home Delivery

3 Year Warranty

Train Now.
Pay Later.

A whole month costs less than a single hour with a personal trainer.

Get started for just





The Magic Mirror

The Magic Plus

The Magic Pro

0% financing over 36 months with

"The Best Home Gym Equipment of 2023"

"MAGIC users report feeling stronger, more energised and with better sleep"

"More Nuanced than Peloton will ever be."

"One of the most innovative AI companies in the UK"

"The Best Home Gym Equipment of 2023"

"More Nuanced than Peloton wil ever be."

"MAGIC users report feeling stronger, more energised and with better sleep"

"An intelligent home gym that helps users to get fit - truly revolutionary"

"One of the most innovative AI companies in the UK


Mirror Technical Specifications

Weight & Dimensions

  • Height: 150cm
  • Width: 50cm
  • Thickness: 4cm
  • Weight: 19KG

Hologram Display Size

  • Width: 32 inch UHD Display
  • Touch Screen: Capacitive touch 10 points
  • 1920*1080(16:9)
  • Active Display Area(mm)
  • 392.85x698.4 mm(V×H)
  • Aspect Ratio 9 : 1
  • Brightness 700 units Viewing
  • Angle(H/V) 178°/178°
  • Colour 16.7M


  • LAN 100M/1000M Ethernet
  • Wi-Fi 8O2.Hb/g/n
  • Ethernet port


  • 1-Touch Power Button
  • UK Plug
  • Power Supply AC 100 - 240 V~ (+/-10 %), 50/60 Hz
  • Max[W/h] 180W

Added Connectivity

  • Wide Angle Camera: HD Motion Tracking enabled
  • Microphone
  • Bluetooth enabled
  • 1 USB port
  • Port for External Speaker


  • Speakers: 2 x 40w Stereo Speakers


  • Wall-Mount bracket hardware included with screws.
  • Detachable stand for wall-leaning included.
  • Does not Free-stand.


Can beginners use MAGIC?

Yes, it's perfect for beginners as well as those more experienced. It allows users to learn and train safely and with world-class 1:1 guidance - powered by our proprietary ReflectAI® - advanced Computer Vision tracking technology.

What types of content is there on the MAGIC?

There are currently a range of 4-week programmes composed of 3-4 workouts in each week. These are each led by a world-class athletes and personal trainers who teach their unique style and technique. Each workout is powered by MAGIC AI™ which gives you live feedback, rep-counting and hyper-personalised form correction as you workout in real-time.
There are also a range of 15 minute, 30 minute and 45 minute one-off high intensity classes if you want to just jump straight into a workout which cover HiiT, core, cardio and conditioning.

In future we are introducing more sports coaching including football, golf, tennis, dance, boxing and yoga - with our celebrity athlete partners.

How does MAGIC give personalised form feedback?

MAGIC has built its own proprietary RelfectAI® technology which is powered by computer vision - the same technology that is being developed for self-driving cars. The mirror has an invisible camera embedded which tracks your form using multi-feature body tracking. Our technology knows when you are doing it right and wrong, and will give you feedback and count your reps accordingly.
There are currently more than 200 exercises which have AI tracking embedded.

Is a membership required to use MAGIC?

There is a FREE membership in place at present. This gives you access to the full suite of content including programmes by world class athletes and one-off classes too. Content is updated regularly. The ReflectAI® personalised form-tracking technology is also included.

Can the MAGIC Mirror be wall-mounted?

Yes. The Mirror comes with a detachable stand for the mirror to be wall-leaning as well as a wall-mounting bracket to enable both formats.
In order for our camera technology to track effectively, it does not free-stand.

What are the dimensions and how much space do I need?

With the detachable stand attached, the height is 150cm. The width is 50cm and thickness is only 4cm.

For the ReflectAI® to work effectively, you will need a minimum of 4 feet of clearance space in front of the mirror for it to track your body accurately.

How is my MAGIC package delivered and installed?

All MAGIC packages (Mirror, Plus, Pro) all come with FREE delivery meaning our delivery partner will deliver to your address in a room of your choice and remove all packaging.

They will deliver accessories into your home too but will not unbox those.

What is the maximum weight lifting capability of the Smart Dumbbells?

Each Smart Dumbbell adjusts from 2kg to 32kg in 2kg increments with a quick twist of the handle. Both dumbbells would give a maximum of 64kg of resistance when used together.

You can use your own dumbbells also.

Is there a warranty?

Yes, there is a free 3 year warranty in which we will repair or replace in the event of damage on our part. Full policy is in the site footer.

How many User Accounts can be set up?

You can have 5 different user accounts so it should cover the whole household.

Where can I try MAGIC before purchasing?

You can try a real life demo and purchase directly at Selfridges London or Westfield White City at Situ Live.