MAGIC Terms and Conditions — United Kingdom

Last updated: 16 June 2026.

Key terms at a glance

Before you read the full terms, the most important things to know:

• MAGIC Core is free; MAGIC+ is a paid subscription.

• New subscribers get a 30-day free trial of MAGIC+. No payment is taken at sign-up. You may cancel at any time during the trial.

• If you do not cancel during the trial, your subscription will continue on the plan you selected and you will be charged from the day after the trial ends.

• Monthly plan: £25 per month for a 12-month minimum term that starts the day after the trial ends (12 monthly charges totalling £300). After the 12 months, your subscription automatically renews for a further 12-month minimum term unless you cancel.

• Annual plan: £199 per year, charged the day after the trial ends, and on each anniversary thereafter. Automatically renews each year unless you cancel.

• You can cancel auto-renewal at any time through your account on our website. Cancellation takes effect at the end of the current committed term; you keep access until then. We will email you a renewal reminder before each renewal.

• Cancelling MAGIC+ does not close your account; your account reverts to MAGIC Core.

• Subscriptions are sold and managed through our website only. The MAGIC mirror and mobile app display your subscription status but cannot be used to sign up, change tier, or cancel.

Our Contact Details

Where we refer to you contacting us in these terms, you may use any of the following methods:

Email: team@magic.fit

Write to: MAGIC TECH LTD, 9th Floor, 107 Cheapside, London EC2V 6DN, United Kingdom

1. These Terms

1.1 What these terms cover. These are the terms and conditions on which we supply products to you, whether goods, services or digital content, all of which are available through our website magic.fit. They are divided into:

• Part 1 — general terms that apply to all products.

• Part 2 — additional terms specific to the goods you buy from us.

• Part 3 — additional terms specific to the services you buy from us (including MAGIC+ subscriptions).

• Part 4 — important health statements.

1.2 Why you should read them. Please read these terms carefully before placing an order. They tell you who we are, how we will provide products to you, how you and we may change or end the contract, what to do if there is a problem, and other important information.

1.3 Consumer terms. These terms apply to purchases of our products by consumers. If you are a business purchaser, different terms will apply.

1.4 Employee authority. Our employees are not authorised to make verbal agreements with you that modify or supplement these terms.

1.5 Other terms. Other terms set out on our website govern different aspects of our relationship with you, including our Privacy Policy.

Part 1 — General Terms

2. Information About Us and You

2.1 Who we are. We are MAGIC TECH LTD, a company registered in England (company number 13508558). Our registered office is at 9th Floor, 107 Cheapside, London EC2V 6DN, United Kingdom.

2.2 How we may contact you. If we have to contact you we will do so by telephone or by writing to the email address or postal address you provided.

2.3 How to tell us about problems. If you have any questions or complaints about any products, please contact us using the details above.

2.4 “Products”. When we use “products” in these terms we mean either goods (such as the MAGIC Mirror) or services (such as MAGIC Core or MAGIC+).

3. Our Contract with You

3.1 Order acceptance. After you place an order we will email you a confirmation of receipt; this is not an acceptance of your order. We will separately email you a confirmation of acceptance once payment is processed and we are otherwise able to proceed. Only at that point does a contract come into existence.

3.2 If we cannot accept your order. If we are unable to accept your order, we will inform you by email and will not charge you for the products.

3.3 Your order number. We will assign an order number when we accept your order. Please reference it when contacting us.

4. Our Rights to Make Changes

4.1 Minor changes. We may change the products to reflect changes in relevant laws and regulatory requirements and to make minor technical adjustments and improvements. These will not affect your use of the products.

4.2 More significant changes. We may make more significant changes to the products or to these terms. We will notify you and, where applicable, give you the opportunity to end the contract.

5. Your Rights to End the Contract

5.1 Your rights. Your rights when you end the contract depend on what you have bought, whether there is anything wrong with it, how we are performing, and when you decide to end the contract.

5.2 Faulty or misdescribed products. If what you have bought is faulty or misdescribed you may have a legal right to end the contract, get it repaired or replaced, or get some or all of your money back.

5.3 Changing your mind (Consumer Contracts Regulations 2013). For most products bought online you have a legal right to change your mind within 14 days and receive a refund. For your first purchase of a MAGIC package we go beyond this and offer a 30-day period in which you may change your mind.

5.4 Refunds. Where you are entitled to a refund, we will pay it as soon as possible and in any event within 14 days of receiving the goods back from you, or (for services) within 14 days of you telling us that you have changed your mind.

5.5 Ending services. See clause 23 for the specific terms relating to ending a MAGIC+ subscription, and clause 24 for subscription refunds.

6. Your Legal Rights

6.1 Summary. We are under a legal duty to supply products that conform to certain expectations. Nothing in these terms affects your legal rights. For detailed information see the Citizens Advice website at citizensadvice.org.uk or call 0800 144 8848.

6.2 Goods. Under the Consumer Rights Act 2015 goods must be as described, fit for purpose and of satisfactory quality. Up to 30 days from delivery, if goods are faulty you are entitled to an immediate refund. Up to six months, if the goods cannot be repaired or replaced you are entitled to a full refund in most cases. Up to two years, if the goods do not last a reasonable length of time you may be entitled to some money back.

6.3 Services. Under the Consumer Rights Act 2015 you can ask us to fix a service if it is not carried out with reasonable care and skill, or get some money back if we cannot fix it.

7. Price and Payment

7.1 Prices. The price (which includes VAT) will be the price indicated on our website when you placed your order.

7.2 VAT changes. If the rate of VAT changes between your order date and the date we supply the product, we will adjust the rate you pay, unless you have already paid in full before the change.

7.3 Pricing errors. If a product's correct price at your order date is less than the stated price, we will charge the lower amount. If the correct price is higher, we will contact you for instructions before accepting.

7.4 Payment options. Payment options for our goods and services are set out in Parts 2 and 3. We use external service providers for payment processing, governed by their own terms.

8. Loss or Damage; Limitation of Liability

8.1 Our responsibility. If we fail to comply with these terms, we are responsible for loss or damage you suffer that is a foreseeable result of our breaking this contract or our failing to use reasonable care and skill. We are not responsible for any loss or damage that is not foreseeable.

8.2 Liability cap. Subject to clause 8.3, our total liability to you under or in connection with these terms in any 12-month period is limited to the greater of (a) the total fees and other amounts you have paid us in the 12 months before the event giving rise to the claim, and (b) £100.

8.3 Liability that cannot be excluded. Nothing in these terms limits or excludes our liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; (c) defective products under the Consumer Protection Act 1987; (d) any breach of the terms implied by the Consumer Rights Act 2015 that cannot be limited; or (e) any other liability that cannot be limited or excluded by law.

8.4 Installation. We will make good any damage to your home caused by our Delivery Partner's negligence during installation, but we are not responsible for pre-existing faults or for damage caused by installation you carry out without following our instructions.

8.5 Business losses. We only supply the products for domestic and private use. If you use them for any commercial, business or re-sale purpose we have no liability for loss of profit, business interruption, or loss of business opportunity.

9. Personal Information

9.1 Our use. We will only use your personal information as set out in our Privacy Policy.

9.2 Payment data. We process subscription payments through Stripe Payments UK, Ltd. (“Stripe”), our payment processor. Stripe is PCI-DSS Level 1 compliant. We do not store full card numbers or CVV codes ourselves — we store limited payment metadata (plan, amount, date, payment method type, last four digits, and card expiry month and year).

9.3 Financing. If you apply for finance from one of our financing partners (such as Klarna), the use of your information by that partner is subject to their terms and privacy policy.

10. Intellectual Property

10.1 Licence. We grant you a royalty-free non-exclusive licence to use the software in our products only for the intended use. No sale affects our ownership of intellectual property rights in the software.

10.2 Content. Content made available through our products (video, text and images) is protected by copyright. You are granted a personal, non-commercial licence to use it in accordance with its intended use.

10.3 Transfer. These licences are personal. You may not transfer them.

11. Other Important Terms

11.1 Our right to transfer. We may transfer our rights and obligations under these terms to another organisation, ensuring the transfer does not affect your rights.

11.2 Your right to transfer. You may only transfer your rights or obligations if we agree in writing.

11.3 Third-party rights. This contract is between you and us. No other person has rights to enforce its terms.

11.4 Severability. Each paragraph operates separately. If any court decides any paragraph is unlawful, the remaining paragraphs remain in full force and effect.

11.5 No waiver. Our delay in enforcing a provision is not a waiver of it.

11.6 Force majeure. We are not liable for any failure or delay in performing our obligations caused by events outside our reasonable control, including internet/telecommunications failures, power outages, third-party service-provider failures, acts of government, or natural events. If such an event continues for more than 60 days you may cancel your subscription without penalty for the remaining minimum term.

11.7 Indemnity. If your breach of these terms or your misuse of the products causes a third party to bring a reasonable claim against us, you agree to pay the reasonable, properly-evidenced costs of defending that claim. Nothing in this clause limits your statutory rights as a consumer.

11.8 Entire agreement. These terms (together with our Privacy Policy and any documents referenced) are the entire agreement between you and us on their subject matter, except in respect of any fraudulent statement or fraudulent misrepresentation.

11.9 Governing law. These terms are governed by English law. You can bring legal proceedings in the English courts. If you live in Scotland you can bring proceedings in the Scottish or English courts; if Northern Ireland, in the Northern Irish or English courts.

11.10 Accessibility. We are committed to making our products accessible. We aim to conform to WCAG 2.1 Level AA. To report an accessibility issue or request assistance, contact team@magic.fit.

Part 2 — Terms Specific to Goods

12. Variation

12.1 Variation from pictures. Images of products on our website are for illustrative purposes only. Your product may vary slightly.

12.2 Packaging. Packaging of the product may vary from that shown.

13. Providing the Goods

13.1 Delivery costs and provider. The costs of delivery are as displayed on our website.

13.2 Delivery deadline. You will be asked to select a delivery date when ordering. We will take reasonable steps to deliver on that date and in any event within 30 days unless prevented by events outside our control.

13.3 Delays. If supply is delayed by an event outside our control we will contact you as soon as possible. If there is a risk of substantial delay you may end the contract and receive a refund for products paid for but not received.

13.4 Failed deliveries. If no one is available to take delivery, our Delivery Partner will leave a note explaining how to rearrange delivery.

13.5 Non-rearranged delivery. If you do not re-arrange delivery, we may charge storage costs and further delivery costs. If we cannot contact you, we may end the contract.

13.6 Late delivery. If we deliver late, you may give us a new reasonable deadline or treat the contract as at an end and receive a refund.

13.7 Access to your home. Our Delivery Partner may need access to install the MAGIC Mirror. If you do not grant access without good reason, we may charge additional costs.

14. Ownership and Risk

14.1 Responsibility. Goods are your responsibility from delivery.

14.2 Ownership. You own goods once we have accepted your order and received payment in full (or, for financed purchases, from the financing partner).

15. Trial Period for Goods

15.1 30-day mirror trial. You have 30 days from the date of delivery of your first purchase of a MAGIC Mirror to decide if you wish to keep it. To cancel within this period, contact us and arrange return of the goods. This 30-day return window runs from delivery (separate from the 30-day MAGIC+ trial which runs from mirror activation — see clause 21.2). If you return the mirror within this window, your MAGIC+ subscription will be terminated automatically and you will not be charged for any subsequent period.

15.2 Other purchases. For other goods (such as MAGIC Dumbbells), you have 14 days from receipt to decide whether to keep them.

16. Returning Goods

16.1 Rejecting goods. You have legal rights to reject goods (for example if they are broken when you receive them). Please contact us to exercise these rights.

16.2 Collection. Where you are returning goods we will arrange to collect them. Please contact us to arrange collection.

16.3 Costs of return. We will pay the costs of return if you are exercising legal rights to reject the goods, if you are ending the contract because of something we have done wrong, or if you are exercising your 30-day right to change your mind under clause 15.1. In all other circumstances you pay the costs of return.

16.4 Collection charge. If you are responsible for the costs of return, we will charge GBP 40 for collection of each MAGIC Mirror and GBP 115 for the full package of Mirror, Dumbbells and Bench.

17. Refunds and Deductions for Goods

17.1 Refund method. We will refund the price you paid (including delivery costs) by the method you used for payment. We may refuse a refund until we have received the goods back or you have provided proof of return.

17.2 Deductions. We may reduce your refund to reflect any reduction in the value of the goods caused by improper handling.

18. Payment Options for Goods

18.1 Card payments. We accept Visa, Mastercard, American Express and PayPal.

18.2 Financing. Financing for goods is available via our financing partner, Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm. Klarna offers 0% APR financing over 12, 24, or 39 months. The financing arrangement is between you and Klarna.

Part 3 — Terms Specific to Services

19. Providing the Services

19.1 Our services. To use the MAGIC Mirror you register for an account. These services are provided by MAGIC TECH LTD.

19.2 Membership plans. MAGIC offers two tiers: MAGIC Core (free, available to anyone with an activated MAGIC mirror) and MAGIC+ (a paid subscription unlocking the full library of workouts, programmes and connected features). New subscribers are eligible for a 30-day free trial of MAGIC+ as described in clause 21.2. If you cancel MAGIC+ at any time (during or after the trial), your account does not close; it reverts to MAGIC Core.

19.3 Where subscriptions are managed. MAGIC+ subscriptions are sold and managed through our website only. The MAGIC mirror and mobile app display your subscription status but cannot be used to sign up, change tier, or cancel; those actions are completed through your account at magic.fit.

20. Service Conditions

20.1 Eligibility. You must be 18 or over to create an account and subscribe. Sub-accounts may be created only for household members aged 18 or over. We do not knowingly allow accounts or sub-accounts for users under 18.

20.2 Accurate information. It is a condition of membership that all data you provide is accurate.

20.3 Security. You must keep your username and password confidential. Notify us immediately of any misuse.

20.4 Technical requirements. You must have an internet connection with at least 20 Mb/s download speed.

21. Setting Up the Services

21.1 When we provide the services. We will supply the services from the point at which you activate your account. We will stop providing them when you end the contract under clause 23 or we end it under clause 27.

21.2 30-day free trial. New MAGIC+ subscribers receive a 30-day free trial. The trial begins on the day you first activate your MAGIC mirror. You will be asked to provide payment card details when you start the trial, but no payment is taken at sign-up and no charge will be made before the trial ends. You may cancel at any time during the trial at no cost. If you do not cancel before the trial ends, your subscription will automatically continue on the plan you selected (Monthly or Annual) and the payment method you provided will be charged from the day after the trial ends. We will email you a reminder before your trial ends.

21.3 Return of MAGIC Mirror. If you return your MAGIC package within the 30-day hardware return period in clause 15.1, your MAGIC+ subscription will be automatically terminated and you will not be charged for any subsequent period.

22. Sub-Accounts

22.1 Setting up. You may create up to four sub-accounts for other adult members of your household.

22.2 Eligibility. Sub-account holders must meet the service conditions in clause 20.

22.3 Payment. There is no additional charge for sub-accounts.

22.4 Closure of sub-account. A sub-account holder may close their sub-account at any time.

22.5 Closure of main account. If the main account is closed, all sub-accounts close automatically.

23. Subscription, Duration and Cancellation

Monthly plan (12-month minimum term, auto-renewing)

23.1 Minimum term. If you select the monthly plan, you commit to a minimum subscription term of 12 months. The 12-month term begins on the day after the 30-day trial ends, so the trial is in addition to the 12-month committed period.

23.2 Cancellation during the trial. You may cancel the monthly plan without charge at any time during the 30-day trial period or, where applicable, under your statutory cancellation rights (clause 23.8).

23.3 During the minimum term. After the trial, the monthly plan continues for the remainder of the 12-month minimum term. You may not cancel during the minimum term except (a) as required by law, or (b) where we are in material breach.

23.4 After the minimum term — auto-renewal. At the end of the 12-month minimum term, your monthly subscription will automatically renew for a further 12-month minimum term on the same monthly billing schedule, unless you cancel before the end of the current term. You may cancel auto-renewal at any time through your account on our website; cancellation takes effect at the end of the then-current 12-month term and access continues until that date. We will email you a renewal reminder 15 to 45 days before each renewal, confirming the renewal date, the amount that will be charged and how to cancel.

Annual plan (auto-renewing)

23.5 Annual term and renewal. If you select the annual plan, you pay the annual fee in advance for a 12-month subscription period, starting the day after the 30-day trial ends. The annual plan automatically renews on the same date each year, using the same payment method, for successive 12-month periods, unless cancelled.

23.6 Cancelling auto-renewal. You may cancel auto-renewal at any time through your account on our website or by contacting us. Cancellation takes effect at the end of the then-current annual period; your access continues until that date. We will email you a renewal reminder 15 to 45 days before each renewal.

Pausing

23.7 Pausing. You may pause your subscription once per 12-month contract period for a maximum of one month per pause. Billing and access are suspended during a pause. The 12-month minimum term is extended by the length of any pause. Pauses cannot be used to avoid the minimum-term commitment.

Statutory rights

23.8 Statutory cancellation rights. If you are a consumer in the UK, you have a statutory right under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 to cancel within 14 days of entering into the contract. Where you have asked us to begin the service during the cancellation period, you may be charged a proportionate amount for the service used up to the date you cancel. These statutory rights apply in addition to the trial. Nothing in these terms limits any consumer rights that cannot be limited by law.

Cancellation vs account deletion

23.9 Cancellation vs account deletion. Cancelling MAGIC+ does not close your account. If you cancel MAGIC+, your account reverts to the free MAGIC Core tier and you keep access to MAGIC Core. If you want to fully delete your account, request deletion by emailing team@magic.fit. On account deletion we will delete your account and the personal information associated with it without undue delay, except for any information we are required to retain by law (for example, billing and transaction records for 7 years as set out in our Privacy Policy). Data-category retention periods are set out in our Privacy Policy.

24. Subscription Refunds

24.1 During the 30-day trial. If you cancel during the trial, no charge will be taken and no refund is needed.

24.2 Statutory 14-day cooling-off. If you cancel within the statutory 14-day cooling-off period (clause 23.8) after we have started providing the service, we may charge a proportionate amount for service used up to the date you cancel, and refund the balance.

24.3 Annual plan after renewal. If you cancel an annual plan in error or in circumstances where we agree a refund is fair (for example, an inadvertent renewal you tell us about within 14 days), we may refund the annual fee on a pro-rata basis for the unused portion of the term.

24.4 Monthly plan during minimum term. Cancelling during the 12-month minimum term is treated under clause 23.3. Where cancellation is permitted (for example, on our material breach or where required by law), we will refund any amounts paid for periods after the effective date of cancellation.

24.5 Service outage. If the Services are materially unavailable through our fault for a continuous period of more than 60 days, you may end the subscription and we will refund a pro-rata amount.

24.6 Failed or duplicate billing. If you are charged in error (e.g. a duplicate charge), we will refund the affected amount as soon as practicable on request.

24.7 Statutory rights preserved. Nothing in this clause limits your statutory rights as a consumer.

25. Paying for the Services

25.1 Payment processor. Subscription payments are processed by Stripe Payments UK, Ltd. (“Stripe”), our payment processor. By providing payment information you authorise Stripe to charge your payment method as set out in these terms.

25.2 Prices. The current MAGIC+ plans are: Monthly — £25 per month over a 12-month minimum term that starts the day after the trial ends (12 monthly charges totalling £300 over the minimum term); Annual — £199 per year (equivalent to £16.50 per month), charged the day after the trial ends and on each anniversary. Prices include VAT where applicable. We may add new plans or change plan details from time to time and will display current options on the MAGIC website.

25.3 Billing. Monthly fees are charged on the same day each month, starting the day after the 30-day trial ends. Annual fees are charged on the day after the 30-day trial ends and on each anniversary.

25.4 Price changes. We may change subscription prices with at least 30 days' written notice. You may cancel without penalty before the new price applies. For annual subscribers, price changes apply only from the next renewal. For monthly subscribers, any price change applies only after the end of your current 12-month committed term; the monthly price for your committed term is fixed at the price stated when you signed up.

25.5 Failed payments. If a payment is not honoured we will retry and notify you. If we cannot take payment within 14 days, your access may be suspended until payment is brought up to date. Suspension for non-payment does not pause or shorten the 12-month minimum term.

25.6 Credit checks. We reserve the right to make certain payment methods conditional on an identity or credit check.

25.7 Plan changes. If you change your membership plan to one with a different cost, you will be charged the new cost from the date the new plan takes effect.

25A. Discounts and Promotions

We do not currently offer discount codes, vouchers or referral discounts that reduce the price of MAGIC+ subscriptions at checkout. Complimentary access codes or lifetime-access redemption codes may be issued separately at our discretion and are governed by the terms communicated with the code at the time of issue (including any eligibility conditions, expiry, and personal-use restrictions). If we offer any other promotion in the future, it will be subject to separate published terms. Nothing in any promotion or redemption code will limit your non-waivable consumer rights.

26. Third-Party Integrations

26.1 Integrations. The MAGIC mobile app offers optional integrations with Apple Health (Apple HealthKit), Google Health Connect, and your device's calendar app. You may enable or disable these integrations at any time. Your use of those platforms is subject to the terms of Apple, Google, and your calendar provider, which are separate from these terms.

26.2 No use for advertising. We do not use Apple Health / HealthKit data, Google Health Connect data, body-scan data, or any other health and fitness integration data for advertising, marketing, use-based data mining, sale, targeted advertising, profiling, or eligibility decisions for credit, insurance, employment or lending.

26.3 No responsibility for third-party platforms. We are not responsible for the accuracy, completeness, availability, or onward use of data once shared with Apple Health, Google Health Connect, your device calendar, or any cloud service your calendar app syncs with.

27. Service Interruptions and Termination

27.1 Internet connectivity. We are not responsible for interruptions resulting from issues with the provision of internet services at your location.

27.2 Updates and amendments. We may suspend the services to deal with technical problems, comply with law, or implement changes (see clause 4).

27.3 Suspension or withdrawal. Unless urgent, we will contact you 14 days in advance to tell you we will be suspending supply. If we decide to stop providing the services we will let you know in writing at least 30 days in advance.

27.4 Our right to end the contract. We may end the contract if you materially breach these terms and, where capable of remedy, fail to remedy it within a reasonable period after notice.

Part 4 — Important Health Statements

These statements are subject to clauses 8.1 to 8.3 of Part 1. Nothing in this Part 4 excludes or limits any liability that cannot be excluded or limited by law.

• Our AI personal trainer provides general guidance on exercise (including rep-counting, form feedback and similar). This guidance is for informational purposes only and is not medical advice.

• You should consult your doctor before starting any exercise programme and follow their advice on suitability.

• Do not perform any exercise that causes pain, discomfort, or exceeds your physical abilities. You are responsible for monitoring your own health and safety during exercise.

• We do not warrant the accuracy, completeness, or usefulness of information provided by our AI personal trainer.

• We exclude liability for loss, injury or damage arising from use of our AI personal trainer to the maximum extent permitted by law. Liability that cannot be excluded under applicable law (see clause 8.3) is preserved.

• We reserve the right to modify, suspend, or terminate our AI personal trainer at any time.