Strictly Come Dancing & World Dance Champion
The Magic Mirror
The Magic Plus
The Magic Pro
Qualify for 0% APR with Klarna and
pay from just £39 a month over 36 months.
Celebrities and Athletes
are already loving the MAGIC.
Your turn next.
MAGIC is changing lives
As a dad, it's important I can stay healthy whilst balancing home/work life. I also love the fact the programmes are all 4 weeks long so I'm more likely to stick with them and see results.
I would definitely recommend it. I can get personally trained by the world's best athletes at home knowing that the AI technology ensures I am training safely whilst also pushing myself. It blends beautifully in my home too!
It's amazing! It tracks your form, counts your reps and gives you live feedback all on demand. It even comes with compact smart dumbbells which adjusts from 2-64kg in a single second.
Since I had kids I found it difficult to get back into shape. That was until I discovered the MAGIC home gym. It replicates a real personal trainer and I don't have to leave my kids either. It's just like Magic!
The MAGIC is a great space saving alternative to a home gym. its a beautiful mirror that blends into my home and takes up no space and is even handy when I'm not using it!
The AI gives you live feedback on your form while training. It's like having a personal trainer right in front of you in your living room!
I love MAGIC because it's like my own personal trainer that I can use any time in the comfort of my own home.
The slick mirror design fits right into my interior at home. I love the strength programmes and how I can just jump right out of bed and it's there ready for me.
It completely transforms your home into a world class gym. It is powered by AI to allow you to work alongside Olympians and gives corrections to ensure perfect form.
MAGIC is awesome! I love training at the gym but getting this level of 1:1 personalised training on demand is a game changer for those days I'm at home!
As I work from home a lot, it saves me on the cost of a gym membership and cost of personal training. The variety of workouts is an awesome mix of classes and programmes.
Legendary England Cricketer & Captain
Sir Alistair Cook
Body Strength & Cricket Secrets
Strictly Come Dancing and World Champion
teaches Strictly Dance Secrets
Team GB Olympic Medallist & British Record Holder
coaches Full Body Strength Secrets
Football Pioneer & Player-Manager
teaches Full Body & Football Skills
England Rugby Sevens and Team GB Olympian
teaches Foundational Strength
Team GB Olympic Medallist & British Record Holder
teaches Olympic Strength & Sprinting
Love Island Star & Personal Trainer
Full Body Circuit & HIIT
Celebrity Coach & Hybrid Athlete
Core & Lower Body Blitz
Weight & Dimensions
- Height: 150cm
- Width: 50cm
- Thickness: 4cm
- Weight: 29KG
Hologram Display Size
- Width: 32 inch UHD Display
- Touch Screen: Capacitive touch 10 points
- Active Display Area(mm)
- 392.85x698.4 mm(V×H)
- Aspect Ratio 9 : 1
- Brightness 700 units Viewing
- Angle(H/V) 178°/178°
- Colour 16.7M
- LAN 100M/1000M Ethernet
- Wi-Fi 8O2.Hb/g/n
- Ethernet port
- 1-Touch Power Button
- UK Plug
- Power Supply AC 100 - 240 V~ (+/-10 %), 50/60 Hz
- Max[W/h] 180W
- Wide Angle Camera: HD Motion Tracking enabled
- Speakers: 2 x 40w Stereo Speakers
- Bluetooth enabled
- 1 USB port
- Port for External Speaker
- Wall-mount hardware included
- Detachable stand for floor-leaning included
Intelligent tracking personalised for your progress
Benefit from rep counting, form
correction and weights guidance -
powered by computer vision and
multi-feature body tracking.
Can beginners use MAGIC?
Yes, it's perfect for beginners as well as those more experienced. It allows users to learn and train safely and with world-class 1:1 guidance - powered by Artificial Intelligence and advanced Computer Vision technology.
What types of content is there on the MAGIC?
There are currently a range of 4-week programmes composed of 3-4 workouts in each week. These are each led by a world-class athletes and personal trainers who teach their unique style and technique. Each workout is powered by MAGIC AI™ which gives you live feedback, rep-counting and hyper-personalised form correction as you workout in real-time.
There are also a range of 15 minute, 30 minute and 45 minute one-off high intensity classes if you want to just jump straight into a workout.
How does MAGIC give personalised form feedback?
MAGIC has built its own proprietary MAGIC AI™ technology which is powered by computer vision - the same technology that is being developed for self-driving cars. The mirror has an invisible camera embedded which tracks your form using multi-feature body tracking. Our technology knows when you are doing it right and wrong, and will give you feedback and count your reps accordingly.
Is a membership required to use MAGIC?
The membership gives you access to the full suite of content including programmes by world class athletes and one-off classes too. Content is updated regularly. The MAGIC AI™
personalised form-tracking technology is also included in the membership.
Can the MAGIC Mirror be wall-mounted?
Yes, it comes with a detachable stand for the mirror to be floor-leaning as well as a wall-mounting bracket to enable both formats.
What are the dimensions and how much space do I need?
With the detachable stand attached, the height is 150cm. The width is 50cm and thickness is only 4cm.
For the MAGIC AI™ to work effectively, you will need a minimum of 5 feet of clearance space in front of the mirror for it to track your body accurately.
How is my MAGIC package delivered and installed?
All MAGIC packages (Mirror, Plus, Pro) all come with FREE white glove delivery meaning our delivery partner will deliver to your address, setup in a room of your choice and remove all packaging.
What is the maximum weight lifting capability of the Smart Dumbbells?
Each Smart Dumbbell adjusts from 2kg to 32kg in 2kg increments with a quick twist of the handle. Both dumbbells would give a maximum of 64kg of resistance when used together.
"Top IoT Startup of the Year. The market demands more personalised, on-demand wellbeing solutions like MAGIC"
"An intelligent home gym that helps users to get fit - truly revolutionary"
"One of the most innovative Artificial Intelligence companies in the UK"