Strictly Come Dancing & World Dance Champion
"An intelligent home gym that helps users to get fit - truly revolutionary"
"Top IoT Startup of the Year. The market demands more personalised, on-demand wellbeing solutions like MAGIC"
One of the most innovative Artificial Intelligence companies in the UK
"The Best Home Gym Equipment of 2023"
MAGIC
The Most Intelligent Home Gym
LEARN SECRET TECHNIQUES OF
World Class
Athletes
Legendary England Cricketer & Captain
Sir Alastair Cook
Body Strength & Cricket Secrets
Team GB Olympic Medallist & British Record Holder
Asha Philip
coaches Full Body Strength Secrets
Football Pioneer & Player-Manager
Matt Morton
teaches Full Body & Football Skills
England Rugby Sevens and Team GB Olympian
Celia Quansah
teaches Foundational Strength
Team GB Olympic Medallist & British Record Holder
Desiree Henry
teaches Olympic Strength & Sprinting
Intelligent tracking personalised for your progress
Benefit from rep counting, form correction and weights guidance - powered by computer vision and multi-feature body tracking.
Instant Form Feedback
AI coaching technology gives you live feedback into your reps, position, pace and range of motion whilst you workout.
Rep Counting
Your reps and sets are tracked on screen in real-time so you can focus on the workout. Just like a real personal trainer.
Progress Tracking
We'll keep track of your movements, calculate your repetitions, and help you achieve your goal.
★★★★★ (78 reviews)
The World is talking about MAGIC.
As a dad, it's important I can stay healthy whilst balancing home/work life. I also love the fact the programmes are all 4 weeks long so I'm more likely to stick with them and see results.
Justin P.
I would definitely recommend it. I can get personally trained by the world's best athletes at home knowing that the AI technology ensures I am training safely whilst also pushing myself. It blends beautifully in my home too!
Amy T.
It's amazing! It tracks your form, counts your reps and gives you live feedback all on demand. It even comes with compact smart dumbbells which adjusts from 2-64kg in a single second.
Andy W.
Since I had kids I found it difficult to get back into shape. That was until I discovered the MAGIC home gym. It replicates a real personal trainer and I don't have to leave my kids either. It's just like Magic!
Bessy E.
The MAGIC is a great space saving alternative to a home gym. its a beautiful mirror that blends into my home and takes up no space and is even handy when I'm not using it!
Aly T
The AI gives you live feedback on your form while training. It's like having a personal trainer right in front of you in your living room!
Kori S.
I love MAGIC because it's like my own personal trainer that I can use any time in the comfort of my own home.
Sarah S.
The slick mirror design fits right into my interior at home. I love the strength programmes and how I can just jump right out of bed and it's there ready for me.
Kofi G.
It completely transforms your home into a world class gym. It is powered by AI to allow you to work alongside Olympians and gives corrections to ensure perfect form.
Stephanie T.
MAGIC is awesome! I love training at the gym but getting this level of 1:1 personalised training on demand is a game changer for those days I'm at home!
Perry M.
As I work from home a lot, it saves me on the cost of a gym membership and cost of personal training. The variety of workouts is an awesome mix of classes and programmes.
Tom M.
A whole month
costs less than a single
hour with a personal
trainer.
Pay over time using Klarna and see how the family can get personally trained for a single, small monthly fee.
The MAGIC
Mirror
£1,899£1,399
This package includes
The Magic Mirror
Screen wall-mount
Detachable Stand
30-day refundable trial
Standard 3 year warranty
The MAGIC
Plus
£2,299£1,799
This package includes
The Magic Mirror
2 x 32KG Smart Adjustable Dumbbells + Rack
Screen wall-mount
Detachable Stand
30-day refundable trial
Standard 3 year warranty
The MAGIC
Pro
£2,499£1,999
This package includes
The Magic Mirror
2 x 32KG Smart Adjustable Dumbbells + Rack
MAGIC Folding Incline Bench
Screen wall-mount
Detachable Stand
30-day refundable trial
Standard 3 year warranty
Klarna
Train Now.
Pay later.
Qualify for 0% APR with Klarna and
pay from just £39 a month over 36 months.
MAGIC FAQs
Can beginners use MAGIC?
Yes, it's perfect for beginners as well as those more experienced. It allows users to learn and train safely and with world-class 1:1 guidance - powered by Artificial Intelligence and advanced Computer Vision technology.
What types of content is there on the MAGIC?
There are currently a range of 4-week programmes composed of 3-4 workouts in each week. These are each led by a world-class athletes and personal trainers who teach their unique style and technique. Each workout is powered by MAGIC AI™ which gives you live feedback, rep-counting and hyper-personalised form correction as you workout in real-time.
There are also a range of 15 minute, 30 minute and 45 minute one-off high intensity classes if you want to just jump straight into a workout which cover HiiT, core, cardio and conditioning.
In future we are introducing more sports coaching including football, golf, tennis, boxing and yoga - with our celebrity athlete partners.
How does MAGIC give personalised form feedback?
MAGIC has built its own proprietary MAGIC AI™ technology which is powered by computer vision - the same technology that is being developed for self-driving cars. The mirror has an invisible camera embedded which tracks your form using multi-feature body tracking. Our technology knows when you are doing it right and wrong, and will give you feedback and count your reps accordingly.
There are currently more than 120 exercises which have AI tracking embedded.
Is a membership required to use MAGIC?
There is a FREE membership in place at present. This gives you access to the full suite of content including programmes by world class athletes and one-off classes too. Content is updated regularly. The MAGIC AI™ personalised form-tracking technology is also included.
Can the MAGIC Mirror be wall-mounted?
Yes, it comes with a detachable stand for the mirror to be floor-leaning as well as a wall-mounting bracket to enable both formats.
How is my MAGIC Package delivered and set up?
All MAGIC packages (Mirror, Plus, Pro) all come with FREE delivery meaning our delivery partner will deliver to your address in a room of your choice and remove all packaging.
What is the maximum weight lifting capability of the Smart Dumbbells?
Each Smart Dumbbell adjusts from 2kg to 32kg in 2kg increments with a quick twist of the handle. Both dumbbells would give a maximum of 64kg of resistance when used together. You can use your own dumbbells if you need to progress beyond 64KG.
Is there a warranty?
Yes, there is a free 3 year warranty in which we will repair or replace in the event of damage on our part.
How many User Accounts can be set up?
You can have 5 different user accounts so it should cover the whole household.
Where can I try the MAGIC before purchasing?
You can try a real life demo and purchase directly at Selfridges London or Westfield White City at Situ Live.
