The smart home fitness system.

AI meets PT

The Invisible
Personal Trainer

The beautifully designed home
fitness system that gives you
hyper-personalised training on demand.

"An intelligent home gym that helps users to get fit - truly revolutionary"

"Top IoT Startup of the Year. The market demands more personalised, on-demand wellbeing solutions like MAGIC"

One of the most innovative Artificial Intelligence companies in the UK

"The Best Home Gym Equipment of 2023"


World Class

Legendary England Cricketer & Captain

Sir Alastair Cook

Body Strength & Cricket Secrets

Form Tracking by MAGIC AI™

Strictly Come Dancing and World Champion

Katya Jones

teaches Strictly Dance Secrets

30 min

Team GB Olympic Medallist & British Record Holder

Asha Philip

coaches Full Body Strength Secrets

Form Tracking by MAGIC AI™

Football Pioneer & Player-Manager

Matt Morton

teaches Full Body & Football Skills

Form Tracking by MAGIC AI™

England Rugby Sevens and Team GB Olympian

Celia Quansah

teaches Foundational Strength

Form Tracking by MAGIC AI™

Team GB Olympic Medallist & British Record Holder

Desiree Henry

teaches Olympic Strength & Sprinting

Form Tracking by MAGIC AI™

Love Island Star & Personal Trainer

Kieran Nicholls

Full Body Circuit & HIIT

15 min

Celebrity Coach & Hybrid Athlete

Kirsty Hendey

Core & Lower Body Blitz

30 mins
01 - 08

Intelligent tracking personalised for your progress

Benefit from rep counting, form correction and weights guidance - powered by computer vision and multi-feature body tracking.

Instant Form Feedback

AI coaching technology gives you live feedback into your reps, position, pace and range of motion whilst you workout.

How It Works

Rep Counting

Your reps and sets are tracked on screen in real-time so you can focus on the workout. Just like a real personal trainer.

How It Works

Progress Tracking

We'll keep track of your movements, calculate your repetitions, and help you achieve your goal.

How It Works

Celebrities and Athletes are already loving the MAGIC.
Your turn next.

Katya Jones

Strictly Come Dancing & World Dance Champion

Celia Quansah

England Rugby Team & Team GB Olympian

Desiree Henry

Olympic Medallist and British Record Holder

Matt Morton

Football Pioneer & Player-Manager

Sir Alastair Cook

Legendary England Cricket Captain

Dottie Fildes

Celebrity Personal Trainer

Asha Philips

2x Olympic Medallist & British Record Holder

Kieran Nicholls

Love Island Star & Personal Trainer

★★★★★ (78 reviews)

The World is talking about MAGIC.

As a dad, it's important I can stay healthy whilst balancing home/work life. I also love the fact the programmes are all 4 weeks long so I'm more likely to stick with them and see results.

Justin P. Check mark icon

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I would definitely recommend it. I can get personally trained by the world's best athletes at home knowing that the AI technology ensures I am training safely whilst also pushing myself. It blends beautifully in my home too!

Amy T. Check mark icon

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It's amazing! It tracks your form, counts your reps and gives you live feedback all on demand. It even comes with compact smart dumbbells which adjusts from 2-64kg in a single second.

Andy W. Check mark icon

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Since I had kids I found it difficult to get back into shape. That was until I discovered the MAGIC home gym. It replicates a real personal trainer and I don't have to leave my kids either. It's just like Magic!

Bessy E. Check mark icon

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The MAGIC is a great space saving alternative to a home gym. its a beautiful mirror that blends into my home and takes up no space and is even handy when I'm not using it!

Aly T Check mark icon

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The AI gives you live feedback on your form while training. It's like having a personal trainer right in front of you in your living room!

Kori S. Check mark icon

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I love MAGIC because it's like my own personal trainer that I can use any time in the comfort of my own home.

Sarah S. Check mark icon

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The slick mirror design fits right into my interior at home. I love the strength programmes and how I can just jump right out of bed and it's there ready for me.

Kofi G. Check mark icon

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It completely transforms your home into a world class gym. It is powered by AI to allow you to work alongside Olympians and gives corrections to ensure perfect form.

Stephanie T. Check mark icon

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MAGIC is awesome! I love training at the gym but getting this level of 1:1 personalised training on demand is a game changer for those days I'm at home!

Perry M. Check mark icon

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As I work from home a lot, it saves me on the cost of a gym membership and cost of personal training. The variety of workouts is an awesome mix of classes and programmes.

Tom M. Check mark icon

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A whole month
costs less than a single
hour with a personal

Pay over time using Klarna and see how the family can get personally trained for a single, small monthly fee.

Free Returns

If you’re not 100% satisfied, we will collect and issue a full refund hassle free within 30 days.

Free Warranty

All MAGIC Packages come with, as
standard, a 3 year Magic Warranty.

Free Delivery

When chosen, your MAGIC will be
delivered to a room of choice.







The Magic Mirror

The Magic Plus

The Magic Pro

Train Now.
Pay later.

Qualify for 0% APR with Klarna and
pay from just £39 a month over 36 months.


Can beginners use MAGIC?

Yes, it's perfect for beginners as well as those more experienced. It allows users to learn and train safely and with world-class 1:1 guidance - powered by Artificial Intelligence and advanced Computer Vision technology.

What types of content is there on the MAGIC?

There are currently a range of 4-week programmes composed of 3-4 workouts in each week. These are each led by a world-class athletes and personal trainers who teach their unique style and technique. Each workout is powered by MAGIC AI™ which gives you live feedback, rep-counting and hyper-personalised form correction as you workout in real-time.
There are also a range of 15 minute, 30 minute and 45 minute one-off high intensity classes if you want to just jump straight into a workout which cover HiiT, core, cardio and conditioning.

In future we are introducing more sports coaching including football, golf, tennis, boxing and yoga - with our celebrity athlete partners.

How does MAGIC give personalised form feedback?

MAGIC has built its own proprietary MAGIC AI™ technology which is powered by computer vision - the same technology that is being developed for self-driving cars. The mirror has an invisible camera embedded which tracks your form using multi-feature body tracking. Our technology knows when you are doing it right and wrong, and will give you feedback and count your reps accordingly.
There are currently more than 120 exercises which have AI tracking embedded.

Is a membership required to use MAGIC?

There is a FREE membership in place at present. This gives you access to the full suite of content including programmes by world class athletes and one-off classes too. Content is updated regularly. The MAGIC AI™ personalised form-tracking technology is also included.

Can the MAGIC Mirror be wall-mounted?

Yes, it comes with a detachable stand for the mirror to be floor-leaning as well as a wall-mounting bracket to enable both formats.

How is my MAGIC Package delivered and set up?

All MAGIC packages (Mirror, Plus, Pro) all come with FREE delivery meaning our delivery partner will deliver to your address in a room of your choice and remove all packaging.

What is the maximum weight lifting capability of the Smart Dumbbells?

Each Smart Dumbbell adjusts from 2kg to 32kg in 2kg increments with a quick twist of the handle. Both dumbbells would give a maximum of 64kg of resistance when used together. You can use your own dumbbells if you need to progress beyond 64KG.

Is there a warranty?

Yes, there is a free 3 year warranty in which we will repair or replace in the event of damage on our part.

How many User Accounts can be set up?

You can have 5 different user accounts so it should cover the whole household.

Where can I try the MAGIC before purchasing?

You can try a real life demo and purchase directly at Selfridges London or Westfield White City at Situ Live.

Become the Best
Version of Yourself with
Live Form Feedback and

MAGIC: The Most Intelligent Home Gym

Try Magic for yourself
in-person. Supported
by Smartech.Buzz at Selfridges