AI meets PT

The smart home fitness system.

The beautifully designed home fitness system that gives you hyper-personalised training on-demand.

“Both your personal gym and your personal trainer, magic sits at the vortex of today’s fitness trends.”

A total body workout machine that puts your treadmill to shame.

Intelligent tracking personalised for your progress

Benefit from rep counting, form correction and weights guidance - powered by computer vision and multi-feature body tracking.

Meet ReflectAI

Instant Form Feedback

Rep Counting

Progress Tracking

Magic. We create it with mirrors

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Try Magic for yourself in-person. Supported by Selfridges & Co.

  • The MAGIC Pro

    The MAGIC Pro

    £2,499 + £29/mo Magic Membership
    £69/mo Over 36 months with Klarna
    Shop The MAGIC Pro Learn More
  • The MAGIC Mirror

    The MAGIC Mirror

    £1,899 + £29/mo Magic Membership
    £52/mo Over 36 months with Klarna
    Shop The MAGIC Mirror Learn More
  • Train now. Pay later.

    Qualify for 0% APR and pay just £55 a month for 36 months with Klarna.

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  • 30-day risk free trial

    If you’re not 100% satisfied, we will collect it and issue a full refund hassle free.

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  • 3 Year Warranty

    All products come with, as standard, a 3 year Magic Warranty.

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  • Installation at home

    When chosen, our Magic Studio will be delievered and set up at home.

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Celebrities and Athletes are already loving the MAGIC. Your turn next.

Why People Love MAGIC

Train smarter. Literally.

Find your magic