No Membership. Unbelievable Value.

300+ AI Tracked Exercises

The largest set of tracked exercises with live form feedback in the world to get maximum results. Choose by body part and level.

100+ Classes

High octane, music-driven classes with live scores and real-time form quality feedback. Updated every 2 weeks.

For all Levels

Train at your level and select Programs, Workouts or Classes for Beginners, Intermediates or Experts.

  • 100+ CLASSES
  • 20+ INSTRUCTORS

Train with world class athletes

World Class Athletes to Train and Track You 1 to 1

Celebrity Athletes appear as a hologram in the mirror, coaching you and giving you real-time audio and visual form feedback.

  • 4 Weeks
  • 4 Weeks
  • 4 Weeks
  • 4 Weeks
  • 4 Weeks
  • 4 Weeks
  • 4 Weeks
  • 4 Weeks
  • 4 Weeks
  • 4 Weeks
  • 4 Weeks
  • 4 Weeks
  • 4 Weeks
  • 4 Weeks
  • 4 Weeks
  • 4 Weeks
  • 4 Weeks
  • 4 Weeks

Workouts personalised just for you

mirror
mirror
mirror
mirror
mirror
  • 1 to 1 Linear Programs

    Jump into a 1 to 1 tailored Program led by an athlete trainer who watches you and corrects you in real-time.

  • Weights Guidance on each session

    Your weights for every exercise are stored and ReflectAI ® recommends when to increase, maintain or decrease.

  • 4 Week Recommended Programs

    Programs are designed over 4 weeks to help you make maximum progress as reps, sets and body parts are varied throughout.

  • Athlete Advice Masterclasses

    Learn about diet, nutrition, mental health and recovery in a series of 1 to 1 athlete masterclasses on the mirror.

  • Progress Dashboard

    See your progress update and change in real-time as you complete each class and workout. The Mirror keeps tabs on you!

No Membership! Unmatched Value! No Membership! Unmatched Value! No Membership! Unmatched Value! No Membership! Unmatched Value!

Want to try MAGIC for yourself in person?

Demo the MAGIC Mirror and have your questions answers LIVE over video call OR in-person at Selfridges London.

  • Selfridges Selfridges, London

    Contact us to find out more about testing a MAGIC mirror in person at Smartech in Selfridges, London.

    Try Magic Mirror In Person
  • Virtual Demo via Video Call.

    Book a live video demo call with our team at the link below over Google Meet.

    Try Magic Over Video Call

MAGIC FAQs

  • Yes, it's perfect for beginners as well as those more experienced. It allows users to learn and train safely and with world-class 1:1 guidance - powered by our proprietary ReflectAI® - advanced Computer Vision tracking technology.

  • There are currently a range of 4-week programmes composed of 3-4 workouts in each week. These are each led by a world-class athletes and personal trainers who teach their unique style and technique. Each workout is powered by ReflectAI™ which gives you live feedback, rep-counting and hyper-personalised form correction as you workout in real-time.
    There are also a range of 15 minute, 30 minute and 45 minute one-off high intensity classes if you want to just jump straight into a workout which cover HiiT, core, cardio and conditioning.

    In future we are introducing more sports coaching including football, golf, tennis, dance, boxing and yoga - with our celebrity athlete partners.

  • MAGIC has built its own proprietary RelfectAI® technology which is powered by computer vision - the same technology that is being developed for self-driving cars. The mirror has an invisible camera embedded which tracks your form using multi-feature body tracking. Our technology knows when you are doing it right and wrong, and will give you feedback and count your reps accordingly.
    There are currently more than 200 exercises which have AI tracking embedded.

  • There is a FREE membership in place at present. This gives you access to the full suite of content including programmes by world class athletes and one-off classes too. Content is updated regularly. The ReflectAI® personalised form-tracking technology is also included.

  • Yes. The Mirror comes with a detachable stand for the mirror to be wall-leaning as well as a wall-mounting bracket to enable both formats.
    In order for our camera technology to track effectively, it does not free-stand.

  • All MAGIC packages (Mirror, Plus, Pro) all come with FREE delivery meaning our delivery partner will deliver to your address in a room of your choice and remove all packaging.


    They will deliver accessories into your home too but will not unbox those.

  • Each Smart Dumbbell adjusts from 2kg to 32kg in 2kg increments with a quick twist of the handle. Both dumbbells would give a maximum of 64kg of resistance when used together. You can use your own dumbbells if you need to progress beyond 64KG.

  • Yes, there is a free 3 year warranty in which we will repair or replace in the event of damage on our part. Full policy is in the site footer.

  • You can have 5 different user accounts so it should cover the whole household.

  • You can try a real life demo and purchase directly at Selfridges London or Westfield White City at Situ Live.

  • With the detachable stand attached, the height is 150cm. The width is 50cm and thickness is only 4cm.
    For the ReflectAI® to work effectively, you will need a minimum of 4 feet of clearance space in front of the mirror for it to track your body accurately.