The World's Most Intelligent Home Gym

Pay over time using Klarna and see how a whole month costs less than a single hour with a personal trainer in the gym.







The Magic Mirror

The Magic Plus

The Magic Pro

Train Now.
Pay later.

Qualify for 0% APR with Klarna and
pay from just £39 a month over 36 months.

Free Returns

If you’re not 100% satisfied, we will collect it and issue a full refund hassle free within 30 days.

Free Warranty

All MAGIC Packages come with, as
standard, a 3 year Magic Warranty.

Free Delivery

When chosen, your MAGIC will be
delivered to room of choice.


World Class

Legendary England Cricketer & Captain

Sir Alistair Cook

Body Strength & Cricket Secrets

Form Tracking by MAGIC AI™

Strictly Come Dancing and World Champion

Katya Jones

teaches Strictly Dance Secrets

30 min

Team GB Olympic Medallist & British Record Holder

Asha Philip

coaches Full Body Strength Secrets

Form Tracking by MAGIC AI™

Football Pioneer & Player-Manager

Matt Morton

teaches Full Body & Football Skills

Form Tracking by MAGIC AI™

England Rugby Sevens and Team GB Olympian

Celia Quansah

teaches Foundational Strength

Form Tracking by MAGIC AI™

Team GB Olympic Medallist & British Record Holder

Desiree Henry

teaches Olympic Strength & Sprinting

Form Tracking by MAGIC AI™

Love Island Star & Personal Trainer

Kieran Nicholls

Full Body Circuit & HIIT

30 min classes

Celebrity Coach & Hybrid Athlete

Kirsty Hendey

Core & Lower Body Blitz

45 min classes
01 - 08

Intelligent tracking
personalised for your

Benefit from rep counting, form correction and weights guidance - powered by computer vision and multi-feature body tracking.

Mirror Technical Specifications

Weight & Dimensions

  • Height: 150cm
  • Width: 50cm
  • Thickness: 4cm
  • Weight: 29KG

Hologram Display Size

  • Width: 32 inch UHD Display
  • Touch Screen: Capacitive touch 10 points
  • 1920*1080(16:9)
  • Active Display Area(mm)
  • 392.85x698.4 mm(V×H)
  • Aspect Ratio 9 : 1
  • Brightness 700 units Viewing
  • Angle(H/V) 178°/178°
  • Colour 16.7M


  • LAN 100M/1000M Ethernet
  • Wi-Fi 8O2.Hb/g/n
  • Ethernet port


  • 1-Touch Power Button
  • UK Plug
  • Power Supply AC 100 - 240 V~ (+/-10 %), 50/60 Hz
  • Max[W/h] 180W


  • Wide Angle Camera: HD Motion Tracking enabled


  • Speakers: 2 x 40w Stereo Speakers

Added Connectivity

  • Microphone
  • Bluetooth enabled
  • 1 USB port
  • Port for External Speaker


  • Wall-mount hardware included
  • Detachable stand for floor-leaning included


Can beginners use MAGIC?

Yes, it's perfect for beginners as well as those more experienced. It allows users to learn and train safely and with world-class 1:1 guidance - powered by Artificial Intelligence and advanced Computer Vision technology.

What types of content is there on the MAGIC?

There are currently a range of 4-week programmes composed of 3-4 workouts in each week. These are each led by a world-class athletes and personal trainers who teach their unique style and technique. Each workout is powered by MAGIC AI™ which gives you live feedback, rep-counting and hyper-personalised form correction as you workout in real-time.
There are also a range of 15 minute, 30 minute and 45 minute one-off high intensity classes if you want to just jump straight into a workout.

How does MAGIC give personalised form feedback?

MAGIC has built its own proprietary MAGIC AI™ technology which is powered by computer vision - the same technology that is being developed for self-driving cars. The mirror has an invisible camera embedded which tracks your form using multi-feature body tracking. Our technology knows when you are doing it right and wrong, and will give you feedback and count your reps accordingly.

Is a membership required to use MAGIC?

There is a FREE membership in place at present. This gives you access to the full suite of content including programmes by world class athletes and one-off classes too. Content is updated regularly. The MAGIC AI™
personalised form-tracking technology is also included in the membership.

Can the MAGIC Mirror be wall-mounted?

Yes, it comes with a detachable stand for the mirror to be floor-leaning as well as a wall-mounting bracket to enable both formats.

What are the dimensions and how much space do I need?

With the detachable stand attached, the height is 150cm. The width is 50cm and thickness is only 4cm.
For the MAGIC AI™ to work effectively, you will need a minimum of 5 feet of clearance space in front of the mirror for it to track your body accurately.

How is my MAGIC package delivered and installed?

All MAGIC packages (Mirror, Plus, Pro) all come with FREE white glove delivery meaning our delivery partner will deliver to your address, setup in a room of your choice and remove all packaging.

What is the maximum weight lifting capability of the Smart Dumbbells?

Each Smart Dumbbell adjusts from 2kg to 32kg in 2kg increments with a quick twist of the handle. Both dumbbells would give a maximum of 64kg of resistance when used together.

"Top IoT Startup of the Year. The market demands more personalised, on-demand wellbeing solutions like MAGIC"

"An intelligent home gym that helps users to get fit - truly revolutionary"

One of the most innovative Artificial Intelligence companies in the UK