"An AI virtual trainer who can correct your form, track your reps and pace"
THE MAGIC AI FITNESS MIRROR
Your Personal Trainer Inside a Beautiful Wall Mirror
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Train. Transform.
Your way.
From strength and cardio to yoga and mobility, MAGIC has every type of workout you need to reach your goals — whatever they may be.
Strength & Resistance
Build lean muscle, increase power, and improve overall body composition. Strength training helps you lift heavier, move better, and boost your metabolism, laying the foundation for long-term fitness progress in every category.
HIIT
Our HIIT classes combine bursts of effort with short recovery periods to improve endurance, strengthen your heart, and supercharge your metabolism. Every session is trainer-led and adaptive, so you can push your limits safely and see results fast — no matter your starting point.
Yoga & Mobility
Improve flexibility, balance, and mobility while reducing stress. Yoga & mobility exercises strengthen your core, enhances posture, and supports recovery - helping you feel grounded, energised, and in tune with your body for the long term.
Dance
Turn your workout into something you look forward to. Our dance classes blend fun, rhythm, and full-body movement to lift your mood while improving coordination, balance, and cardiovascular fitness.
Cardio & Bodyweight
No equipment? No problem. Our cardio and bodyweight workouts use dynamic, full-body movements to build strength, stamina, and overall health.
Core & Toning
Strengthen your foundation and sculpt lean, defined muscles with focused core and toning workouts. These sessions target your abs, glutes, and stabilising muscles — helping improve posture, balance, and everyday strength.
Post Partum
Rebuild strength, stability, and confidence with gentle, supportive movements designed for your post-partum journey. These sessions focus on core reactivation, pelvic stability, mobility, and low-impact strengthening, helping you reconnect with your body, move comfortably, and progress safely at your own pace.
Pilates
Strengthen your core, improve alignment, and build total-body control through low-impact, intentional movement. Pilates helps you develop deep stability, enhance posture, and create long, balanced strength - supporting a stronger, more confident body that moves well every day.
Thousands of fitter, faster & stronger people every day.
Great bit of kit!
It’s a great piece of kit. It’s very easy to use and set up. And there’s always a decent class to try.
Highly recommend
Would highly recommend this product. Just like having a gym in your living room! Love it 💕🎉🎉🥇💯
Saves me time travelling to the gym
It’s easy to get right to it without having to find the time to travel to the gym etc. The team are responsive and helpful.
I can finally train around my schedule!
I love, I don't have enough time to go to the gym due to my kids, With the Magic Mirror I can train at home even if is as little as 20 min but thanks to the mirror I am consistent, the exercises are easy to follow and when you start training you just want to keep going :)
I can finally train around my schedule!
I love, I don't have enough time to go to the gym due to my kids, With the Magic Mirror I can train at home even if is as little as 20 min but thanks to the mirror I am consistent, the exercises are easy to follow and when you start training you just want to keep going :)
I wont be returning to the gym as this is simply the best!
Love it! Great piece of equipment that motivates, inspired and gets me moving. I wont be returning to the gym as this is simply the best! Ive always been a keen gym goer but this is so much more convenient! Love the stackable weights and bench too!
I wont be returning to the gym as this is simply the best!
Love it! Great piece of equipment that motivates, inspired and gets me moving. I wont be returning to the gym as this is simply the best! Ive always been a keen gym goer but this is so much more convenient! Love the stackable weights and bench too!
In love with you magic mirror
In love with u magic mirror. I'm a full time single mum and suffer 2 autoimmune conditions, which make going out to a gym regularly an impossible task. Now I can just switch my mirror on as and when my body allows me to. Definitely my best purchase so far.
In love with you magic mirror
In love with u magic mirror. I'm a full time single mum and suffer 2 autoimmune conditions, which make going out to a gym regularly an impossible task. Now I can just switch my mirror on as and when my body allows me to. Definitely my best purchase so far.
Incredible piece of kit!
Incredible piece of kit!
Replaced my PT
This is the best piece of kit I own. After years of gym, PTs, small group training etc I've finally found something that fits into my life and helps me achieve my fitness goals. The variation in classes, the tracking and feedback are awesome and the support guys are simply the best!
Replaced my PT
This is the best piece of kit I own. After years of gym, PTs, small group training etc I've finally found something that fits into my life and helps me achieve my fitness goals. The variation in classes, the tracking and feedback are awesome and the support guys are simply the best!
Replaced my PT
This is the best piece of kit I own. After years of gym, PTs, small group training etc I've finally found something that fits into my life and helps me achieve my fitness goals. The variation in classes, the tracking and feedback are awesome and the support guys are simply the best!
What an absolutely phenomenal piece of kit
Exceeded all expectations and with the gym membership now stopped, the economics works out too! Workouts are perfect given the clear instructions and despite the ‘cramped’ space we have in the loft - you don’t need a lot of space by the way, exercises are going well. Just bring motivation and willpower - these areeasy to come by with the intuitive and simple way the mirror works.
Very good well worth the money
Very good well worth the money
Best thing I've ever purchased!
I love the classes, they're great.
Replaced my PT
I am loving my magic mirror. We have just recently converted our garage into a gym and this has been an amazing addition! I am loving the selection of different classes and programs to choose from. If I had any suggestions it would be even better to have more cardio based classes with no equipment. I would really love to see boxing style classes. That would be amazing. I find the mirror a great motivation and definitely see myself using it often! 😁
I've been telling everyone about it!
I love it. If I’ve not got time, I just fit in a 15 minute workout, I have been telling everyone about it.
I've been telling everyone about it!
I love it. If I’ve not got time, I just fit in a 15 minute workout, I have been telling everyone about it.
Great for beginners!
I have gone from doing little to no exercise to 20-30 min work outs 5 times a week. I don’t have time for the gym, I manage to fit the MagicAI work outs in before the school run and work. They are great for beginners, I am yet to move up to intermediate. My 18 year old daughter is also using it and enjoying the range of classes.
Great for beginners!
I have gone from doing little to no exercise to 20-30 min work outs 5 times a week. I don’t have time for the gym, I manage to fit the MagicAI work outs in before the school run and work. They are great for beginners, I am yet to move up to intermediate. My 18 year old daughter is also using it and enjoying the range of classes.
Great for beginners!
I have gone from doing little to no exercise to 20-30 min work outs 5 times a week. I don’t have time for the gym, I manage to fit the MagicAI work outs in before the school run and work. They are great for beginners, I am yet to move up to intermediate. My 18 year old daughter is also using it and enjoying the range of classes.
I'm an absolute beginner
I am an absolute beginner so to be able to do just a 15 min workout with an on screen personal trainer is epic. I am not the type of person who would feel comfortable in the gym so Magic means I can have the experience of a gym and a trainer but in the comfort of my own home to do as much or as little in a session as I want.
I've never been one to exercise
I've never been one for exercise but I'm loving the mirror. It's very convenient and easy to use.
Very pleased with how it looks as well as how it works.
Very pleased with how it looks as well as how it works
I've been telling everyone about it!
I love it. If I’ve not got time, I just fit in a 15 minute workout, I have been telling everyone about it.
In love with you magic mirror
In love with u magic mirror. I'm a full time single mum and suffer 2 autoimmune conditions, which make going out to a gym regularly an impossible task. Now I can just switch my mirror on as and when my body allows me to. Definitely my best purchase so far.
Working full time & being a mum
Absolutely love it. Working full time and being a mum I have no time to get to the gym so this has been a life saver. Keeps me motivated and tracks my form which has really helped me work the muscles. And for a cheaper price than a gym membership it's the best investment.
Awards
Recognised for Innovation.
Recognised by world-renowned authorities on technology & innovation.
see it in action
Rep-counting, form correction, and weights guidance.
The fitness revolution everyone is talking about
From Olympians to TV personalities, high performers everywhere are using MAGIC to reach their next level.
@richardbranson
"I'm really impressed with this product"
Sir Richard Branson
Lorraine Kelly
@reallorraine
"It's counting my reps! The MAGIC Mirror is just fantastic"
@rylan
"I love working out from home with the MAGIC Mirror"
Rylan Clark
Katya Jones
@katyajones
"My routines are now LIVE on the MAGIC Mirror and you don’t even have to go anywhere to have fun dancing along with me"
@simonsquibb
"The MAGIC Mirror is an incredible product"
Simon Squibb
Sir Alastair Cook
@itzalastaircook
"Train one on one with me, exclusively on the MAGIC Mirror"
@jesselingard
"I invested in MAGIC because I think it will be one of the most innovative fitness products of the next 5 years"
Jesse Lingard
Harry Redknapp
@redknap
"The MAGIC Mirror could certainly help me"
@desiree_lh
"This isn't just another fitness Mirror, it your personal training team from home. The best part is I'm one of the trainers!"
Desiree Henry
Frequently Asked
Questions.
Height: 150cm
Width: 50cm
Thickness: 4cm
Weight: 19KG
Ready to experience MAGIC in person?
Contact us to find out more about testing a MAGIC mirror in person at Smartech in Selfridges, London.
Virtual Demo via Video Call?
Book a live video demo call with our team at the link below over Google Meet.
