Strictly Come Dancing & World Dance Champion
"Top IoT Startup of the Year. The market demands more personalised, on-demand wellbeing solutions like MAGIC"
"An intelligent home gym that helps users to get fit - truly revolutionary"
"One of the most innovative Artificial Intelligence companies in the UK"
Intelligent tracking personalised for your progress
Benefit from rep counting, form
correction and weights guidance -
powered by computer vision and
multi-feature body tracking.
Instant Form Feedback
AI coaching technology gives you live feedback into your reps, position, pace and range of motion whilst you workout.
Your reps and sets are tracked on screen in real-time so you can focus on the workout. Just like a real personal trainer.
Range of Motion
Positioning constantly tracked to
ensure maximum muscle activation and
The Magic Mirror
The Magic Plus
The Magic Pro
Can beginners use MAGIC?
Yes, it's perfect for beginners as well as those more experienced. It allows users to learn and train safely and with world-class 1:1 guidance - powered by Artificial Intelligence and advanced Computer Vision technology.
What types of content is there on the MAGIC?
There are currently a range of 4-week programmes composed of 3-4 workouts in each week. These are each led by a world-class athletes and personal trainers who teach their unique style and technique. Each workout is powered by MAGIC AI™ which gives you live feedback, rep-counting and hyper-personalised form correction as you workout in real-time.
There are also a range of 15 minute, 30 minute and 45 minute one-off high intensity classes if you want to just jump straight into a workout which cover HiiT, core, cardio and conditioning.
In future we are introducing more sports coaching including football, golf, tennis, boxing and yoga - with our celebrity athlete partners.
How does MAGIC give personalised form feedback?
MAGIC has built its own proprietary MAGIC AI™ technology which is powered by computer vision - the same technology that is being developed for self-driving cars. The mirror has an invisible camera embedded which tracks your form using multi-feature body tracking. Our technology knows when you are doing it right and wrong, and will give you feedback and count your reps accordingly.
There are currently more than 120 exercises which have AI tracking embedded.
Is a membership required to use MAGIC?
There is a FREE membership in place at present. This gives you access to the full suite of content including programmes by world class athletes and one-off classes too. Content is updated regularly. The MAGIC AI™ personalised form-tracking technology is also included.
Can the MAGIC Mirror be wall-mounted?
Yes, it comes with a detachable stand for the mirror to be floor-leaning as well as a wall-mounting bracket to enable both formats.
Where can I try MAGIC before purchasing?
You can try a real life demo and purchase directly at Selfridges London or Westfield White City at Situ Live.Answer Content
How is my MAGIC package delivered and installed?
All MAGIC packages (Mirror, Plus, Pro) all come with FREE delivery meaning our delivery partner will deliver to your address in a room of your choice and remove all packaging.
What is the maximum weight lifting capability of the Smart Dumbbells?
Each Smart Dumbbell adjusts from 2kg to 32kg in 2kg increments with a quick twist of the handle. Both dumbbells would give a maximum of 64kg of resistance when used together. You can use your own dumbbells if you need to progress beyond 64KG.
Is there a warranty?
Yes, there is a free 3 year warranty in which we will repair or replace in the event of damage on our part.
How many User Accounts can be set up?
You can have 5 different user accounts so it should cover the whole household.
Legendary England Cricketer & Captain
Sir Alistair Cook
Body Strength & Cricket Secrets
Strictly Come Dancing and World Champion
teaches Strictly Dance Secrets
Team GB Olympic Medallist & British Record Holder
coaches Full Body Strength Secrets
Football Pioneer & Player-Manager
teaches Full Body & Football Skills
England Rugby Sevens and Team GB Olympian
teaches Foundational Strength
Team GB Olympic Medallist & British Record Holder
teaches Olympic Strength & Sprinting
Love Island Star & Personal Trainer
Full Body Circuit & HIIT
Celebrity Coach & Hybrid Athlete
Core & Lower Body Blitz
Celebrities and Athletes
are already loving the MAGIC.
Your turn next.
Mirror Technical Specifications
Weight & Dimensions
- Height: 150cm
- Width: 50cm
- Thickness: 4cm
- Weight: 29KG
Hologram Display Size
- Width: 32 inch UHD Display
- Touch Screen: Capacitive touch 10 points
- Active Display Area(mm)
- 392.85x698.4 mm(V×H)
- Aspect Ratio 9 : 1
- Brightness 700 units Viewing
- Angle(H/V) 178°/178°
- Colour 16.7M
- LAN 100M/1000M Ethernet
- Wi-Fi 8O2.Hb/g/n
- Ethernet port
- 1-Touch Power Button
- UK Plug
- Power Supply AC 100 - 240 V~ (+/-10 %), 50/60 Hz
- Max[W/h] 180W
- Wide Angle Camera: HD Motion Tracking enabled
- Bluetooth enabled
- 1 USB port
- Port for External Speaker
- Speakers: 2 x 40w Stereo Speakers
- Wall-mount hardware included
- Detachable stand for floor-leaning included